Luxury car brand Lexus has announced that it has now sold its 10 millionth car and is continuing to pioneer the production of hybrid and electric vehicles.

Founded in 1989, the Japanese automaker is a division of Toyota and this year will celebrate it’s 30th anniversary. The company was initially conceived to develop a luxury sedan, a project which saw the launch of the Lexus LS. Nicknamed the F1 project, it coincided with rivals Nissan and Honda developing their own premium brands, Infiniti and Acura.

In 2005 Lexus pioneered a new era of self-charging hybrid power technology with the launch of the RX 400h and today boasts the largest line-up of premium electrified models in the world.

Of the 10 million sales to day, 1.45 million have been hybrid vehicles and in 2018, global hybrid sales for the company rose by close to 20 per cent.

It’s not just hybrids which are proving popular, the company saw 4.5 per cent increase in sales volume compared to 2017 and in Europe 2018 was a fifth consecutive year of growth for the company.

In the UK, Lexus have sold 224,407 vehicles since the brand was launched on these shores in 1990.

“Lexus continues to enjoy substantial growth around the world, expanding its footprint in emerging markets as well as reaffirming its strength in established ones,” said Lexus International President, Yoshihiro Sawa. “The brand’s clear focus on amazing products and guest experiences provided by the finest dealers will support its global growth for years to come.”

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