A Grand Is Not Enough For Aston Martin

Tue 23rd May 2023

Aston Martin is preparing to launch a new generation of the DB series this week, marking the beginning of the brand's next era.

The Aston Martin DB series is the iconic marque of the British brand, one which had a significant impact on the brand's identity and reputation. The term ‘DB’ originates from David Brown, the entrepreneur who assumed control of Aston Martin in 1947 and significantly contributed to its triumph.

The Aston Martin DB1, launched in 1948, was the inaugural vehicle to feature the DB designation. The sports car was produced in limited quantities and equipped with a 2.0-liter four-cylinder engine, as well as a stylish exterior design. The vehicle's rarity is attributed to its limited production of only 15 units.

The Aston Martin DB5, introduced in the 1960s, is widely regarded as the most renowned DB model. The DB5 achieved iconic status due to its appearance in the James Bond film franchise, notably in "Goldfinger" (1964) and subsequent films. 

The DB7 was introduced in 1993, marking the revival of the DB nameplate by Aston Martin after a period of inactivity. The DB7 was a well-received grand tourer that presented a contemporary rendition of the classic model. The vehicle exhibited streamlined design, opulent furnishings, and a variety of potent motor alternatives. The DB7 was Aston Martin's most successful model until 2004, when it ceased production.

The DB series has undergone growth and development in recent times. Aston Martin released the DB9 in 2004, succeeded by the DBS in 2007 and the DB11 in 2016. The newer models demonstrated Aston Martin's dedication to integrating performance, luxury, and advanced technology.

“Core values of high-performance and ultra-luxury are spearheading Aston Martin’s next generation of sports cars, and this first model will be a stunning example of what’s to come,” said a statement on the Aston Martin website.“A generation that will see all Aston Martin models characterised by prodigious performance and pinpoint driving dynamics, seamless integration of advanced technologies and the sublime style and impeccable craftsmanship for which the brand has long been renowned.

“This highly anticipated sports car will break free from the norms of the GT sector, creating a new category of one celebrating 75 years of Aston Martin’s iconic DB bloodline of exceptional hand-built British sportscars.

“This is no mere GT. Grand is not enough.”