Are You Missing Motoring Memories?

Mon 27th Jun 2022

New research from one of the world’s leading motoring companies has found that distractions while driving are making many of us forget the journey we have just taken.

The analysis from Hyundai found that car journeys are no longer about enjoying the view as traffic congestion, roadworks and the in-car satnav all demand our attention. According to the survey, some 72 per cent of drivers had arrived at their destination with no recollection of the route taken.

The data, which was gathered from some 2,000 motorists found one in three (34%) believe that they are more likely to remember a journey when travelling with others. While the same percentage suggest that it is actually the people they travel with who create the best memories (33%), over amazing views (33%) and famous landmarks (30%).

Hyundai are hoping that the research will help push more car buyers towards electric, with one in five (21%) believing that driving an EV will help make a journey more memorable, because planning the route enables the driver to take a break to charge the car. A similar percentage believe that they can miss out on making memories due to engine fumes and noise caused by a combustion engine.

Hyundai’s research is backed up by Dr Martha Newson, a cognitive scientist who has partnered with the Korean brand to help Britons make more memorable journeys.

“Part of what holds us together as families, communities or society are the memories that shape us and being able to reflect on our most defining experiences together,” Dr Newson said. “After years of lockdowns, the UK is making up for what feels like lost time. We have a deep need for memory making, reflected in the fact that 22% of respondents shared that they want to be more present in the moment and make more lasting memories during their journeys – it’s not about getting from A to B but really experiencing what the journey has to offer in all its glory. These journeys across the UK are part of what is bringing us back together, both physically and psychologically.”