Vauxhall have teased their new look branding for their forthcoming generation of cars with an all new ‘design language’ focused on the ‘compass’.
The new designs are expected to form the company’s look from the mid-2020s when it is expected to launch its range of electric vehicles, and the reinvention will embrace Vauxhall’s core brand values - British, Ingenious, Progressive and Approachable’.
Speaking about the rebrand, Vauxhall’s Vice President of Design, Mark Adams said: Design will be at the heart of everything that we do in future. It will truly differentiate the Vauxhall brand, and make it sharper and more relevant to our core values.
“We are a proud British brand and design inspiration is all around us in the UK – from the bold ingenuity of James Dyson to the pure designs of Jonathan Ive – and this concept will embody that.”
That word concept appears to be key, with many believing the redesign will take many elements from the GT Concept car, the brand introduced in 2016, with flowing curves and a designed face and bonnet groove.
The use of a compass is acting as a central theme to the redesign, with Vauxhall’s own words describing a ‘confident identity, by putting the Griffin emblem in focus by the centre-crease line’.
It’s a theme which appears to be picked up across Vauxhall’s team with Group Managing Director, Stephen Norman saying: “Customers are our compass, too, so for them to instantly relate to our vehicles at an emotional level is vital.
“The Vauxhall brand is an integral part of British motoring life, and has been since 1903, so this concept has a huge responsibility to sustain its success into the future.”