Bentley Smashes Sales Record Despite Pandemic

Tue 5th Jan 2021

A global lockdown didn’t stop one of the world’s most luxurious car brands from achieving record sales in 2020.

Bentley Motors this week announced that they had had shifted 11,206 vehicles in what is widely regarded as one of the most challenging years for motor retail in living memory. But the Crewe-based company saw sales jump by two per cent in a period where the company actually shutdown production for a total of 16 weeks and redesigned their production facility to ensure social distancing protocols.

The United States is the company’s number one sales region, though the Chinese market is showing significant growth and saw a 48 per cent increase in sales last year.

“Even though we anticipated greater sales before the pandemic struck, when you consider the level of restrictions around the world for the majority of the year, to achieve a record sales performance is a strong measure of our potential,” said Bentley CEO, Adrian Hallmark.

“As we look to the year ahead we remain cautiously optimistic as much remains uncertain. One thing that doesn’t is our commitment to progress, the first step of which is the launch of the Bentayga Hybrid. This is one of nine new models we will launch this year as we continue on our Beyond100 strategic path and our accelerated journey towards becoming a fully electrified car company by 2030.” 

It is thought that the launch of the all-new Flying Spur was a major factor in driving Bentley’s growth through the year.