British Supercar McLaren Aims For Chinese Market

Wed 31st Jan 2018

Woking Supercar manufacturer, McLaren, has joined British Prime Minister, Theresa May, on her diplomatic visit to China, in the hope that they can double the sales of their brand in the Far East.

The company’s chief operating officer, Jens Ludmann, is joining the PM with the target of achieving sales of 300 cars in China before the end of the year.

Ludmann said: “China is increasingly important for a company like McLaren as we are set to import new models, expand our retailer network, boost investment and grow sales, all while working closely with local businesses, designers and craftspeople to jointly celebrate British and Chinese culture and talent.”

McLaren is set to export its 570S Spider and 720S into China this year and will be boosted by the opening of their 11th dealership, an option which should help them sell more than the 147 units they shifted in 2017.

Ludmann’s team will also produce bespoke models for the world’s fast growing new car market, with the hope of emulating their success in America, the company’s biggest market. In 2017, McLaren sold 3340 and saw sales grow by 23% in the UK alone.