Do You Suffer From Green Guilt?

Thu 20th Feb 2020

Do you feel that your green credentials are suffering compared to friends, family and work colleagues? A new survey from a major car manufacturer has found that almost 50 per cent of Brits exaggerate about their green lifestyle.

According to Kia Motors, seven out of ten Brits are feeling the pressure to be more eco-friendly and that buying an electric car is one of the ways that they feel they can up their green-cred, with 34 per cent admitting that they want to buy an electric car.

More than three out of four drivers are planning to buy an eco-car in the next three years according to Kia’s survey, with climate change a key factor for the decision to go green.

Other findings from the survey found that 46 per cent of parents admit that their children are influencing their decision to make greener choices and that work colleagues and social media influencers also play a part with 53 per cent impacted.

Not everyone is convinced by the green revolution however, with range anxiety (43 per cent), a lack of charge points (40 per cent) and not knowing enough about eco cars in general (37 per cent) the main concerns holding some back from making the switch.

Steve Kitson, Director of Corporate Communications at Kia Motors UK commented; "It's great to know that Brits are ready to embrace the electric revolution but it's clear there's still a lot of myth busting to be done. We now need to help consumers see how they can tackle 'green guilt' and make a positive impact on the environment by taking the leap and going green with their next car. At Kia, we've announced our plans to have 11 electric models in our line up within the next five years to ensure we are leading the way for the electric revolution."