Europe Should Lead The Way On Greener Energy Says Audi Boss

Sat 30th Apr 2022

Governments across the world are considering their own local level legislation on how they turn to renewable energy, but one of the industry’s biggest car bosses has called for Europe to do more.

Markus Duesmann, the CEO of Audi, was the keynote speaker at the recent Innovation & Science Day event at the Ludwig Erhard Summit, a gathering of business leaders and politicians from around the world.

While many car manufacturers are contemplating phasing out their internal combustion engine cars, others are looking at their entire operation, and considering how they can build their cars greener.

Audi has made a commitment to stop selling petrol and diesel cars by 2033, while the company’s big brother will do the same two years later. These dates are likely too late for some governments, with the UK looking to make an ICE ban by 2030. 

Meanwhile Germany’s government is looking at the bigger picture and will be aiming to phase out coal energy by 2030 and will aim to rely on renewable sources for its electricity by 2035.

But Duesmann is calling on the motor industry to do more, lead the way and make their own commitments on dealing with the energy crisis and greener engines. The Audi boss was speaking less than a week after fellow German manufacturer BMW insisted that the industry is moving too fast towards an all-EV future.

“Let's be courageous as Europeans and take it upon ourselves to give up on fossil fuels completely from 2040," Markus Duessmann said at the Innovation and Science Day. "We must put all our energy towards battery-electric vehicles for individual mobility.

Green energy will continue to be a scarce commodity for the foreseeable future, so we need to make best use of what we have. And the most efficient use in transportation is the electric drive.”

“As we see it, the German automotive industry must concentrate all efforts on battery-electric drives for individual mobility – precisely because such high levels of investment are required to build an adequate charging infrastructure. I am firmly committed to making this the clear technology of choice. That’s why I’m also in favor of phasing out the purchase incentive for plug-in hybrids at the end of this year.”