Ford Bronco Heads For Europe

Wed 13th Jul 2022

One of the world’s most iconic off-road brands has long been absent from this side of the Atlantic, but Ford have announced that the Ford Bronco will finally be arriving on European shores, but the bad news is that it won’t be available in the UK.

First launched in 1966 in the US, the Bronco won the hearts of a nation and is widely regarded as the American answer to the Land Rover Defender. Pitched against the Jeep in the States, the Bronco saw year on year growth including peak sales of more than 100,000 in 1979 for the second generation version. However, sales began to dwindle in the 1990s, and with trends moving away from two-door SUVs, the fifth and final generation Bronco was discontinued in 1996.

The Bronco of the 1990s might best be remembered for those famous scenes of OJ Simpson being chased down the Freeway in his white Bronco XLT. But the passion for the Bronco remained and after 25 years it returned to production in 2020.

And Bronco fans in Europe will be delighted to hear that they aren’t getting an adapted version but the original G.O.A.T. (Goes Over Any Type of Terrain) performance.

“The Bronco is Ford’s toughest and most versatile off-roader, and the new generation fuses the DNA of the original with the latest terrain-handling technologies and a vast range of accessories to create a new off-road icon,” said Ford’s Matthias Tonn.

“Following the huge success of the new Bronco in the US we are thrilled to be bringing some of the spirit of adventure to our customers in Europe.”

Sadly for British fans of the big off-roader, the Bronco isn’t planned for this country, mainly due to the logistics of having to build special right-hand drive versions of the car.