Ford Makes History With Good Housekeeping Accolade

Mon 25th Feb 2019

Readers of one of the most influential publications have given Ford Motor Company a historic recommendation.

Good Housekeeping magazine is one of the oldest publications still on the newsstand and has been captivating audiences around the world with advice in recipes, diet and health, with a predominantly female target audience.

One of the key elements of the magazine has been the on-going ‘Good Housekeeping Seal of Approval’, a list of approved products and services, which has been guiding the magazine’s readers since 1909. Considered one of the most sought-after recommendations in the consumer publication sphere, a recommendation from the readers of the magazine can exert huge influence on an industry.

Now Ford has made history after the Kuga and Ecosport were awarded Reader Recommendation status, making it the first cars to enter the list. 98 per cent of Good Housekeeping readers rated the Kuga as very good, whilst 96 per said they would recommend the car to friends and family. The Ecosport also scored highly with 96 per cent giving it a good or excellent score, and 91 per cent saying they would recommend it.

“We are incredibly proud to be the first automotive manufacturer to be Reader Recommended,” said Mandy Dean, marketing director, Ford of Britain. “It’s great to have Ecosport and Kuga, two very popular vehicles in our range, receive further validation from such an established and respected consumer voice, representing everyday users.”

“It’s great to see a brand like Ford engaging in our rigorous Good Housekeeping testing programme to ensure they’re providing the best quality for the ever-discerning consumer,” added Jim Chaudry, automotive director at Good Housekeeping publisher, Hearst UK.