Ford’s Magnificent Seven

Sun 20th Mar 2022

Ford fans might not have enjoyed the best 12 months having seen their perennial favourites the Fiesta and Focus knocked off the top of the sales charts, but the American motoring giant looks set for a major bounceback after announcing seven new vehicles planned for the next two years.

The vehicles will all be EVs and include passenger cars and commercial vans and form part of Ford’s ambition of selling more than 600,000 electric vehicles in Europe by 2026. The company revealed that they are expected to build 1.2 million electric vehicles at their Cologne plant over the next six years, part of a $2 billion investment.

To help them reach these targets, Ford have also signed an agreement with one of Europe’s largest commercial vehicle battery producers, SK On Co from Turkey.

“I am delighted to see the pace of change in Europe – challenging our entire industry to build better, cleaner and more digital vehicles. Ford is all-in and moving fast to meet the demand in Europe and around the globe,” said Jim Farley, Ford president and CEO.

“This is why we have created Ford Model e – allowing us to move at the speed of a start-up to build electric vehicles that delight and offer connected services unique to Ford and that are built with Ford-grade engineering and safety.”

The seven vehicle line-up will include three cars, an all-new medium sized crossover, an electric version of the Ford Puma and an unnamed third vehicle which will go on the Cologne production in 2024.

“These new Ford electric vehicles signal what is nothing less than the total transformation of our brand in Europe – a new generation of zero-emission vehicles, optimized for a connected world, offering our customers truly outstanding user experiences,” said Stuart Rowley, chair of Ford Europe.

Ford is aiming to achieve zero emissions on all vehicles and carbon neutrality across European operations by 2035.