From Carpet Cleaners To Cars: How Dyson Aims To Dominate The Electric Car Market

Sun 18th Feb 2018

Dyson build some fairly serious vacuum technology for keeping our carpets and floors clean from dust and dirt, so it’s to be expected that when they entered the market for electric cars it would be a project that would be given plenty of focus.

“It has remained my ambition to find a solution to the global problem of air pollution,” wrote Dyson in late 2017. “At this moment, we finally have the opportunity to bring all our technologies together in a single product. So I wanted you to hear it directly from me: Dyson has begun work on an battery electric vehicle, due to be launched by 2020.”

The news shook the motor industry, but even more startling news emerged this week when the Financial Times announced in an exclusive that Dyson were planning three new electric cars, not one.

The multi-billion pound project is expected to produce solid-state battery pack solutions to the electric vehicle debate, with a ‘radically different’ alternative. The FT reports that though the initial design from Dyson would be aimed at the high end of the market, it’s likely that the two further models would be more mass market.

Dyson are currently investigating carbon fibre technology to go alongside solid-state batteries, with a slated launch date of 2020/21.

The EV market is set to grow considerably over the next 12 months, which could mean that the Dyson will be entering an increasingly crowded market when it is eventually launched.