One of the world’s most important automotive marketing agencies has unveiled its list of most trusted car brands, with Kia, Genesis, Infiniti, Tesla and Honda all fairing well.
AMC Global work with every major automotive brand across the globe and as such they are well placed to assess which brands are being trusted by the motor buying public.
With the issue of trust accounting for more than 50 per cent of a buyers decision making process when buying a car, it is seen as a key indicator in the health of a brand in the perception of the purchasing motives of the public.
“We are very pleased to see more automotive brands focusing on trust but there is a lot more work to be done. The top automotive brands Trust Indices are still below 50 on a 100 point scale and lag behind many other familiar consumer product and retail categories,” said Dave White, President, AMCI Inside.
Though the study does have an American slant, with the likes of Chevrolet and GMC featuring strongly, there are still some big wins for cars that are available in the UK market.
Tesla was amongst Genesis and Infiniti in the most trusted luxury car category, while Mercedes Benz was recognised in the most improved luxury band. Kia was amongst the most trusted non-luxury brands, whilst Honda and Volkswagen are the biggest improvers in the non-luxury category. The inclusion of Volkswagen is a boost to the brand which has endured some tough times in recent years.
MOST TRUSTED LUXURY – Genesis, INFINITI, Tesla
MOST IMPROVED LUXURY – Acura, INFINITI, Mercedes-Benz
MOST TRUSTED NON-LUXURY – Chevrolet, GMC, Kia
MOST IMPROVED NON-LUXURY – Chevrolet, Honda, Volkswagen
What is your most trusted brand? CarSupermarket.com has plenty of options which get a big positive from all our customers.