Jaguar Land Rover Sales Continue To Rise

Tue 10th Apr 2018

UK car manufacturer Jaguar Land Rover (JLR) has announced its latest figures and has revealed that sales continue to rise in challenging market conditions.

JLR has reported record annual sales, though the growth is slowing, after what has been a particularly slow last two months.

The brand, which produces the iconic British brands such as Jaguar, Land Rover and Range Rover, sold 614,309 vehicles in the year up to March 31st, up by 1.7%, but that is against an annual drop of 12.8 per cent in the UK.

The fall in demand for diesel is seen to be one of the key contributors, with uncertainty over the future of the much maligned fuel option.

Though annual sales were down in both the UK and Europe, the company is thriving in both the Chinese and North American markets. Sales are up 19.9% in China, whilst there is a modest rise of 4.7% in North America.

Jaguar Land Rover’s Chief Commercial Officer, Felix Brautigam said: “Weaker market conditions in the UK and Europe, driven by lack of consumer confidence and lower demand for diesels, are impacting our growth.

“But even against this backdrop it’s good to see that we have closed our financial year with record retail sales.”

The Land Rover continues to be the brand’s top seller, accounting for 70% of the company’s sales. But there’s also promising news for Jaguar, with the electric future of the E-Pace SUV and I-Pace all-electric SUV causing waves across the industry.

The company’s Range Rover marque has also seen a rise in fortunes, with the recently launched Velar proving to be popular.