Kia Increases Market Share In Europe

Tue 27th Sep 2022

Figures released today by the European Automobile Manufacturers’ Association have revealed that Kia’s European market share climbed to an impressive 5.2% for the first eight months of 2022, up from 4% for the same period last year. The rise comes as Kia continues to attract customers with its growing line-up of award-winning electrified vehicles and means that Korean brand is now responsible for one in twenty vehicles sold in the European market.

Kia registrations across EU, EFTA and UK markets to the end of August reached 372,729 units, a significant rise of 12.4% over the same period last year when the brand sold 331,624 units. These results are in marked contrast to the overall European passenger car market, which contracted by 11.9%, with nearly 6 million new passenger cars sold.

The latest ACEA results also highlight a particularly strong July for the Kia brand, with sales of 45,238 units equating to a 5.2% market share, up from 4.6% the year before. July was also the first month in which Kia’s parent company, Hyundai Motor Group, was placed third for overall European vehicle sales.

“The international automotive market continues to face significant challenges, including ongoing component shortages and consumer demand being impacted by the rising cost-of-living, yet Kia continues to record impressive sales results," said Jason Jeong, President of Kia Europe.

"Our exceptional product line-up, which includes a growing range of award-winning electrified models, sets us in good stead as more European consumers look for sustainable mobility solutions that are both efficient, engaging and tailored towards their ownership needs.”