Luxury car brand Lexus has recently met a significant milestone after the company revealed that they had sold their one millionth vehicle in Europe.

In what is the Toyota sub-brand’s 30th year in Europe, the company looks to be going from strength to strength and was recently named as one of the most reliable brands by What Car? And consistently performs highly in the Driver Power awards for customer care and owner satisfaction.

Launched in 1990 with the Lexus LS 400, the company redefined the luxury saloon market and three decades later are still setting the pace with the launch of the first battery vehicle, the Lexus UX 300e.

Globally Lexus have surpassed the ten million sales mark and also recently announced the sale of the five-millionth SUV. But it is their innovation in hybrid vehicles which is catching the eye, with 45 per cent of all vehicles sold in Europe having some form of battery power and hybrid now accounts for 96 per cent of sales in Western Europe.

“Following the Japanese principles of omotenashi, Lexus simultaneously introduced a new approach to customer care and service that continues to set the industry standard,” said a Lexus spokesperson.

“Rather than follow established norms, Lexus has always endeavoured to chart its own course, not least in taking the lead in developing hybrid electric power. Since introducing the world’s first luxury hybrid vehicle, the RX 400h SUV, in 2005, we have continued to develop the technology to achieve even greater performance, efficiency and driver rewards.”

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