Mercedes Takes No.1 Brand For 2020

Wed 17th Mar 2021

Luxury German car manufacturer Mercedes-Benz has come out top of an influential study which analyses a motor brand’s overall health.

The YouGov BrandIndex score was applied to all car brands in the UK to help compile the 2021 Automotive Rankings, with manufacturers assessed on Impression, Quality, Value, Satisfaction, Recommend and Reputation. The rankings are based on the period between February 2020 and January 2021, with Mercedes receiving the highest score of 22.5 on the index, just ahead of Ford who scored 22.

Mercedes performed well in the Quality rankings with an overall score of 47.7, BMW were the nearest brand in that category, scoring 42. Mercedes also performed well in Reputation (37.2) and Impression (33.7).

Matt James, key accounts director at YouGov, said: “Mercedes-Benz has a high score thanks to having a higher perception of quality among consumers than any other brand, scoring 5.7 points more than BMW. Mercedes also scored highly due to its positive reputation perception and positive impression among consumers, demonstrating the importance of a brand’s status in the public eye.  

“Second-placed Ford earned its place in the rankings through its incredibly good value for money in the eyes of the consumer, and keeping its customers satisfied. What these rankings show is that while no car brand can score highly in every metric, this is entirely necessary to be named one of the top ten car brands for British consumers.”