More Drivers Than Ever Prepared To Go Electric

Thu 31st Oct 2019

New research has revealed that more than one in five drivers are saying that their next car will be an all-electric - making them more popular than diesel and hybrids for the first time.

The study, which is particularly significant as it has focused on the mainstream market, rather than those who have expressed an interest in EVs. 

Driving Electric, which has published the research, has said that changing attitudes to electric vehicles are coming much more rapidly than industry estimates. Two years ago only 10 per cent of drivers were prepared to name electric as their preferred power option, but that has now shot up to 22 per cent, moving ahead of diesel (19%) and hybrid (16%).

The research has also detected a shift in attitudes to why an EV might be an attractive option, with running costs now deemed not so important as the enhanced boot space an electric car can offer.

Vicky Parrott, Associate Editor of DrivingElectric, said: "This is a big moment for the electric-car market, with electric poised to become the second most popular type of propulsion on the road. We’re now seeing a breakthrough in the perceptions of electric vehicles, from a niche phenomenon to a genuinely mainstream choice.

"This is perfectly illustrated by the strength of interest among a non-specialist audience surfaced by our sister publication, Auto Express, and how closely it mirrored the buying plans of those who travelled from all over Britain to meet our team and look at the latest electric cars.

"The views of car buyers are clearly maturing as electric vehicles become more common. This means that the original chief selling points of electric cars, such as very low running costs, are now being tempered by more traditional considerations of practicality, style, infotainment and comfort."