New Study Reveals Little Interest In EV Purchase

Wed 22nd May 2019

The electric vehicle boom has taken something of a blow with a new study revealing that only one in four people would consider buying one over the next five years.

The news comes from the Consumers, Vehicles and Energy Integration (CVEI) study which has been focused on the uptake of electric and hybrid cars.

The innovative study, which was conducted by the Transport Research Laboratory (TRL), saw British drivers given three different Volkswagen Golfs to drive for four days at a time. The electric e-Golf, GTE plug-in hybrid and GT Edition were all put to the test and then drivers were interviewed to find out if they would consider buying a fully electric vehicle over the next five years - 75 per cent of those asked said they would not.

The study found some of the reasons for the perceived lack of interest, with 50 per cent of drivers saying they would consider an EV if the range increased to 200 miles, 90 per cent said they would switch if the range was 300 miles.

Drivers also suggested that there would be more interest if financial incentives and grants to help buy electric vehicles were reintroduced, and the provision of rapid chargers at regular spots on motorways and A-roads was also important.

Dr Neale Kinnear, head of behavioural science at TRL, said: “The need for cleaner, more efficient modes of travel is increasingly required to meet objectives such as the Road to Zero. However, the pace of this change will ultimately be dictated by consumer demand.

“With this ground-breaking CVEI project, TRL and its partners are providing vital evidence proving the mass market is willing to make the switch to electric vehicles, within particular parameters. The detailed findings will help inform UK and European policy and industry, including what is required by the energy sector to enable it to successfully contend with the resultant significant increase in electricity demand.”