Car recycling has been taken to a whole new level after Hyundai announced that parts of their old cars will be upcycled into high-end fashion items.
Re:Style 2020 range, which can found in a Selfridges fashion range features jumpsuits made from denim and leather upholstery, a corset made from a recycled airbag and a Fuji Technical Vest created from old seatbelts and airbags.
The range comes with a host of jewellery accessories which are made from seatbelt parts, car glass and foam materials.
“At Hyundai Motor, we understand that ethical consumption and caring for the environment are increasingly important considerations of our customers in the post-COVID-19 world,” said Wonhong Cho, Executive Vice President of Hyundai Motor Company
“Through Re:Style 2020 we want to offer another way Hyundai Motor can help customers enjoy the sustainable lifestyle they aspire to.
“By demonstrating that discarded resources can be reimagined into valuable products, Hyundai Motor encourages more industries to see waste as a recreative opportunity and to work collaboratively toward an environmentally accountable and economically efficient future.”
The clothing has been designed by renowned fashion brands such as Alighieri, Public School and Richard Quinn. Sold exclusively at London’s Selfridges pop-up store and online, the event forms part of Selfridges sustainable campaign.