On this day in auto history - December 25th

Fri 25th Dec 2020

It was on this day in 1994 that the legendary former chairman of Renault - Pierre Dreyfus - passed away at the age of 93.

Regarded by many as the top administrator of his day, Dreyfus presided over a period of rapid growth for the French giants between 1955 and 1975.

Dreyfus’ best work came in the early 1960’s with the development of the pioneering hatchback, the Renault 4, which was produced at a phenomenal rate of over 1000 cars a day, helping it to amass a million sales within four years.

Having helped establish Renault as a truly global force, Dreyfus' reputation was such that he was enticed into the political scene during the late 1970’s, firstly advising President Mitterrand before enjoying a short stint as France’s Industry Minister.