On this day in auto history – February 12th

Fri 12th Feb 2021

On this day in 1984 British Leyland controversially announced that it was to discontinue the world-famous Triumph marque.

Graduating from bicycles and motorbikes, Triumph began producing motorcars in 1921 and was responsible for many of the most iconic sports cars and saloons of the 1940’s and 50’s, notably the Triumph Herald.

Triumph's demise began when acquired by British Leyland in the 1960’s and it stuttered along until 1981 when producing its last model in the form of the Acclaim - essentially a re-badged Honda.

The Triumph trademark is today owned by BMW following its acquisition of the Rover Group in 1994 and rumours of a possible revival remain rife.