On this day in auto history - July 4th

Sun 4th Jul 2021

It was on this day in 1935 that news emerged of the death of Andre Citroen.

Among his many achievements, the legendary French engineer and industrialist was credited for introducing Henry Ford-style mass production methods to the European car industry.

The son of a wealthy Dutch diamond merchant, Citroen began manufacturing cars in his own name in 1919 and, helped by innovative technology, savvy production techniques and inspired marketing - which even included using the Eiffel Tower as a billboard - the company had grown to become the world's fourth largest manufacturer of vehicles by 1932.

However, the dream was to quickly turn sour for Citroen as the company ran into severe financial difficulties when the costs of producing its revolutionary Traction Avant spiralled out of control.

Facing imminent bankruptcy, Citroen was taken over by its main creditor Michelin tyres in 1934 with Andre Citroen losing his position of chairman. He died of stomach cancer the following year.