On this day in auto history – June 27th

Sun 27th Jun 2021

It was on this day in 1909 that Mercedes introduced arguably the most iconic badge in motoring - the three-pointed star symbol.

The badge was designed by early engineering giant Gottlieb Daimler who first drew the badge on a postcard, which he mailed to his wife as far back as 1872.

On the postcard, Daimler vowed that the image would one day shine over his own factory to reflect prosperity. The three-pointed star symbolised his ambition of universal motorisation - on land, water and in the air.

Though Daimler never actually used the badge for his own company DMG, it was resuscitated by his two sons - both senior executives at the company - after his death and later adopted by Mercedes when it merged with DMG in the 1920’s.

The famous trademark has changed little over the decades and has come to represent quality and safety, whilst becoming synonymous with both tradition and innovation.

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