On this day in auto history – May 3rd

Mon 3rd May 2021

It was on this day in 1925 that Rolls-Royce launched its iconic flagship model, the Rolls-Royce Phantom.

Replacing the equally iconic 'Silver Ghost’, the Phantom stayed true to Henry Royce’s motto of “if the best car doesn’t exist, invent it” and was a large, imposing vehicle noted for its expensive bodywork which carried a 150-inch chassis.

The Phantom quickly became the most fabled name in luxury and was so successful amongst the world’s elite that over 1200 were produced in the US in addition to the 2,500 which were assembled at Rolls-Royce’s spiritual headquarters in Derby.

In 1929 the Phantom was replaced by an upgraded Phantom II, setting off an illustrious lineage which has culminated with the highly-acclaimed Rolls-Royce VIII.

The four-door saloon - which was launched in 2017 - is widely acknowledged as the best luxury car on sale in the world today.