On this day in auto history - October 28th

Thu 28th Oct 2021

It was on this day in 1995 that world got its first glimpse of the much-hyped Toyota Prius when it made a show-stealing debut as a concept car at the Tokyo Motor Show.

Though not much to look at, the Prius was billed as the world’s first petrol-electrical hybrid vehicle suitable for mass-production and it proved an instant hit when first going on sale in Japan two years later.

Featuring pioneering environmental technology inside the cab of a small family car, the first Prius’ engines housed a parallel hybrid which powered a gas engine and electric motor at the same time, thus providing unprecedented fuel economy.

A series of awards followed and the Prius proved a big hit in export markets too - particularly the USA - before eventually hitting UK forecourts in the autumn of 2000 to widespread acclaim.  

New generations - all of which have featured class-leading technology - have followed and helped make the Toyota Prius one of the most influential vehicles on the road today. Not only is it sold in over 90 markets but it has accumulative global sales of over 4 million units and is expected to set motoring benchmarks from an environmental perspective into the foreseeable future.