Porsche Takes Personalisation To A New Level

Mon 2nd Mar 2020

Car manufacturers these days have an arsenal of options to persuade you to make those personal upgrade options - but how many have offered you the opportunity of seeing your fingerprint painted on the bonnet?

Ever since Henry Ford gave you the option of having your car in any colour, so long as it is black we have seen a million different ways of giving your motor the personal touch. And now, Porsche is giving those who purchase the new 911 the option of having a big black fingerprint placed on the front of the car. Simply tick a box when filling in your paperwork and Porsche’s team will get to work, removing the bonnet, processing the biometric data of the owner before a robot will paint the unique design - all for a fee of €7,500.

Quite why someone would want to instantly devalue the future sale value of their car remains to be seen, but Porsche are confident that their innovative direct printing method is the future, promising a range of options for graphic elements of the ‘highest visual quality’ to be painted onto body parts of a car.

“Individuality is very important for Porsche customers. And no design can be more personal than your own fingerprint,” says Alexander Fabig, Vice President Individualization and Classic. “Porsche is a pioneer in personalisation and has developed the direct printing method together with partners. We’re especially proud of having developed a completely new product offering based on new technologies. A key factor in this was the different disciplines working together in the project team.”