Petrolheads who are looking to purchase a new sports car in the next decade are fast running out of options after German supercar brand Porsche announced that they expect 80 per cent of their sales to be electric by 2030.
The company posted record profits for 2021, with a total of 301,915 cars sold worldwide, the best figures in the company’s 91-year history. The sales performance, which bested 2020 by 15 per cent came despite the tailend of the pandemic and a semiconductor shortage impacting many areas of the industry.
The Porsche Macan was the biggest seller, shifting 88,362 units, but it was the move towards electric vehicles which was the company’s biggest change in 2022, with electrified models of the Taycan, Panamera and Cayenne accounting for 40 per cent of Porsche’s global sales.
Porsche anticipate EV sales to be 50 per cent by 2025 and are confident that by 2030 pure-electric will contribute 80 per cent.
Despite confidence after a stellar year, there is admitted caution from the company’s Chief Financial Officer, Lutz Reschke particularly with parent group VW looking to float on the stock exchange.
"We have challenging months ahead of us, both economically and politically, but we are nevertheless sticking to our strategic goal, which has been firmly anchored for years, of ensuring an operating return on sales of at least 15 percent in the long term,” Reschke said.
“Our task force has already taken initial measures to safeguard our earnings. In this way, we want to ensure that we can continue to meet our high earnings targets. The extent to which this succeeds also depends on external challenges that we cannot influence.
“Strategically, operationally and financially, Porsche is in an excellent position. We are therefore looking to the future with confidence – and welcome the consideration of an IPO of Porsche AG. This would allow Porsche to raise its profile and increase its entrepreneurial freedom. At the same time, Volkswagen and Porsche could continue to benefit from joint synergies in the future.”