The woes of Jaguar Land Rover look to be continuing with the news that the much hyped Range Rover SV Coupe will not now go into production.

The Limited Edition Range Rover Coupe was unveiled at the Geneva Motor Show in 2018, with a price tag said to be in the region of £240,000. The SV Coupe was developed as a high-end super-luxury version of the Range Rover, aimed at fighting off the challenge of existing luxury brands such as Bentley, who with their Bentayga were making moves into the SUV market.

JLR had planned to produce just 999 of the SV Coupe, creating the stunning looking vehicle entirely from scratch and featuring the most powerful V8 engine Land Rover had ever produced.

SUV enthusiasts had described it as the ‘Ultimate’ Range Rover, but the cancelation of the project adds to what has been a woeful last 12 months for the British company.

Earlier in January the company announced 4,000 job losses, with dropping sales, the uncertainty of Brexit, diesel drop-off and a slump in China all adding to the hard times for JLR.

A statement from the company read: “We have taken the difficult decision to inform our customers that the Range Rover SV Coupe will not proceed into production. Instead, Land Rover is focusing its resources and investment on the next generation of world-class products.

“With exciting plans for electrification, enhanced craftsmanship, innovation and technology we are working to ensure that we continue to offer our customers a choice of world leading SUVs.”

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