French motor manufacturer Renault has unveiled a bold new strategy focusing on a future of electric vehicle design.

To help showcase the announcement of the new direction, Renault unveiled an all-new Renault 5 prototype, a concept car which is designed for compact and city living with a bright pop of yellow. The original Renault 5 was one of the company’s most iconic designs and was the best-selling car in France from its launch in 1972 to 1986 and would go on to sell more than 5 million units, before a second generation continued the legacy for a further decade before it was succeeded by the Renault Clio in 1996.

Renault have committed to three fields of competitiveness; to be a tech brand, a service brand, and like many motoring manufacturers over the next ten years, they will be a clean energy brand.

Speaking about the launch, Luca de Meo CEO at Groupe Renault said: “At Renault, we embrace the waves of disruption and create our own ‘Nouvelle Vague’. It’s about bringing modernity to the automotive industry. We’ll move to an energy brand, strengthening our EV leadership with the Electro Pole project and investing in Hydrogen, aiming at achieving the greenest mix in Europe by 2025.

“We’ll also be a tech brand, through in-house innovation and through the Software République, an open ecosystem dedicated to develop a European expertise in key fields such as data or cybersecurity. This will give us a competitive edge as a service brand, with high-tech connected services, onboard and offboard. And this vision of modernity, we anchor it in France. Because as a brand, we know our soul and our strength lie in our origins. The new R5 is the Nouvelle Vague: it’s strongly connected to its history, and yet it’s the future, making electric cars popular.”

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