Romanian Brand Hits 10m Mark

Thu 5th May 2022

Budget brand Dacia has hit a historic landmark after producing the 10,000,000 car, a special edition Duster.

The Duster Extreme SE rolled off the production line at the company’s Mioveni plant in Romania last week, an amazing achievement for a company whose fortunes changed when they were bought by Renault Group in 1999.

Romania had not been considered a hotbed of motoring design, and the Dacia brand looked likely to head the way of similar Eastern European brands such as the Lada and Yugo. Dacia began producing vehicles way back in 1968 with the launch of a model known as the 1100, and they followed that up with a 1300 which actually remained in production for 35 years, with 2.3 million units sold.

Following the Renault acquisition Dacia’s became more readily available in Western Europe and the Dacia Logan saw sales of almost 2 million units. The brand was sold officially for the first time in the UK in 2012, and the last decade has seen Dacia build a reputation for affordability, with the Sandero and Duster proving popular. The Duster has been the biggest selling SUV in Europe for the past three years.

Speaking about the historic moment, Denis Le Vot, CEO of Dacia said: “We are very proud to have passed the symbolic milestone of 10 million vehicles produced. This result rewards a pragmatic vision of the automobile, focused on what is essential to our customers.

“Building on its experience, Dacia will continue to grow and offer attractive vehicles that are adapted to our customers’ lifestyles.”

Dacia have continued their meteoric rise by exporting from factories in Morocco, Algeria and China and just last month launched the Jogger MPV, the cheapest seven seater available in Britain.