SLOW: Mouse Crossing

Wed 15th May 2019

Disney’s Mickey Mouse and Donald Duck are set to feature on a new set of road signs as part of a campaign to improve road safety amongst young children.

The initiative has been launched by safety organisation, Brake, in partnership with Disney Junior a range of specially adapted signs produced by Margaret Calvert OBE, who designed the original British road signage system.

“The Mickey and the Roadster Racers inspired designs are a fun take on my original ‘children crossing’ signs, which I hope will help teach young children important lessons of the road,” said Calvert. “It was an enjoyable challenge collaborating with Disney Junior and Brake on an important subject, and by using such recognisable characters I hope they help to capture the attention of children, and parents too.”

The signs feature famous Disney characters including Mickey, Donald and Minnie Mouse and come after campaign research revealed that four in five parents are concerned about the speed of cars around children, with more than a third saying that it is too dangerous to walk their kids to school.
Dave Nichols, Community Engagement Manager, Brake comments: “Our vision is a world where all children can enjoy safe and healthy journeys, which is why we’re always working to improve the safety and welfare of children on UK roads.

“Teaming up with Disney Junior and Mickey and the Roadster Racers is a fantastic way to help young children and those who care for them raise awareness about being safe on our roads.

“Having the support of Britain’s official road sign designer is a powerful way to have these iconic characters give children a voice and call on grown-ups to drive safely.”