Sometimes your wallet won’t stretch to purchasing your dream motor. But don’t worry too much, there are some cars that even the biggest bank balances can’t buy, the dream cars that will forever remain a dream. These are the concept cars that never go into production.
Scion FR-S
When the bigwigs at Toyota decided in the late 1990s that they would need to make an effort to attract younger buyers, they came up with ‘Project Genesis’, which aimed to create a ‘marque within a marque’ and thus the Scion brand was born.
The average age of a Toyota buyer was 54, however in the early days of the Scion’s life, buyers were on average aged 39, so they achieved that goal at least.
In keeping with that target demographic, Toyota wanted to build something nice and sporty, and brought in the development expertise of former rival Subaru to create the Scion FR-S, a thing of joy and beauty which got pulses racing whatever the age group. It was a sports car with an affordable price tag.
Described by US website Edmunds as ‘a runaway for our nonexistent Badass of the Century Award’, Scion looked to have a real sweet-spot. Unfortunately, as amazing as the FR-S looked, it was branded with the wrong badge and arrived on the scene just as Toyota started to bring an end to Scion’s existence. The Scion brand was shut down in August 2016, but neither Toyota or Subaru were prepared to take the FR-S down with it. Recognising the potential of the car, both Toyota and Subaru brought out their own versions of the car - the Toyota GT 86 and Subaru BRZ, both of which can actually be bought in the UK for less than £30,000. The differences between the original and the two beasts it spawned are minimal to say the least.
Want to own a Toyota GT86 which was inspired by the Scion FR-S? Get your hands on one today at CarSupermarket.com.