In a unique experiment/publicity stunt, Renault have provided the inhabitants of a small French town with a Zoe EV to prove that even the most isolated of regions can adapt to electric.

The 25 residents of Appy will be more than happy with the decision to launch the pioneering new scheme, which will see them receive a new Renault ZOE to test over the next three years. As one of the most remote regions of France, Appy in the Ariege region will definitely test the ZOE’s capabilities and range of 242 miles.

Renault will providing all home owners with charging points and also installing a public charging point in the centre of town. In exchange for receiving the free car, residents will have to give regular updates and reviews on their experience to help Renault better understand how their customers interact with and use electric vehicles day to day.

“If the inhabitants of one of the country’s most isolated towns can adopt an electric way of life, it’ll prove that everyone can. That also means the myths around buying and running an electric car can be dispelled once and for all."

The Renault ZOE has clocked up more than 100,000 sales in Europe and is proving popular in France and Germany where huge government subsidies are making the EV car market more affordable then ever.

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