The Kids Want An EV

Tue 27th Oct 2020

The next generation of drivers is more environmentally conscious and could be driving their parents to buy an electric vehicle according to research conducted by Peugeot UK.

A study of more than 1200 children aged between 7-12 found that 54.2 per cent have tried to get their parents to be more environmentally friendly through a number of methods, the main one of which is buying an electric or plug-in HYBRID.

Peugeot’s research also found that the children have a major influence on the purchasing decisions within households, with 72.2 per cent saying they consulted in the purchasing decisions their parents make.

Peugeot recently announced the launch of their new 3008, which comes with a choice of HYBRID powertrains, and they also revealed that they will have an electrified version of every model by 2023.

David Peel, Managing Director of PEUGEOT UK, said: “It’s great to see the next generation of car buyers so interested in full electric and plug-in HYBRID vehicles, and to know that they understand the positive impact these vehicles have on the environment. With this in mind, it’s really positive to see through our research how influential children are in the purchase decisions their parents make.”