Japanese car brand Toyota is celebrating after being named the highest ranking automotive brand in an influential list of high scoring brands across many sectors.

The UK Customer Satisfaction Index analyses many of the biggest brands in the country and measures their performance on a range of factors as decided by the British public. Household names such as John Lewis, Nationwide and first direct come top of the list for customer satisfaction and it has to be said that the automotive sector has plenty of work to do, without a brand even in the top ten.

Toyota are ranked 19 in the index, which although is an improvement on last year’s placing of 39, they are one of only four car brands to make the top 50, with Nissan (31st), Honda (41st) and Ford (47th) also on the list.

Motoring overall has taken a 0.2 hit on the year, in what has generally been a bumpy road for the industry, however there are some encouraging signs. Mini was ranked 2nd in the 20 most improved organisations, just behind train operator Great Northern. Land Rover also squeezed into the top twenty most improved.

Speaking about Toyota’s inclusion the company’s UK customer services director Robin Giles said: “The latest index results are a great reward for the huge efforts invested by everyone at Toyota, particularly by the teams working across our national network. Achieving complete customer satisfaction is central to what we do as a business, but it isn’t a fixed target. Instead, we have to constantly improve and adapt the way we work to make sure we keep perfectly aligned with customer preferences and expectations.”

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