Twenty Years On From Original Ford Focus, Has The Game Been Changed Again?

Tue 10th Apr 2018

A new-look Ford Focus was revealed to an expectant motoring public in London this week, and many are asking is the popular car back at the top of its game?

Ford has sold almost seven million Focus’s in Europe and 16 million globally since being introduced in 1998, but in recent years has fallen behind Volkswagen’s Golf in popularity.

But the revamped Ford Focus is back with a bold and brave bang and a customer-centric focus has seen it even give a little nod to the growing demand to cross-overs and SUVs.

The all-new Focus is the first to be based on Ford’s new C2 platform, an option which delivers more space inside the vehicle and improved aerodynamics for better fuel-efficiency. These changes have allowed for the unveiling of a five-door hatchback, a wagon and in some markets four-door body styles. It’s the most comprehensive line-up yet and includes both an upscale Focus Vignale and the first Focus Active crossover.

“Focus has been our heartland in Europe for two decades. Leading the pack for design, technology and driving fun, it encapsulates everything our customers love about Ford,” said Steven Armstrong, group vice president and president, Europe Middle East and Africa, Ford Motor Company. “With mid-size family cars accounting for almost one-in-five sales across Europe last year, Focus remains as important as ever to our company and our customers, which is why we’ve put so much energy into developing an all-new model that is among the very best cars we’ve ever produced.”

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