Twitter Exodus To Benefit Jaguar?

Sat 26th Nov 2022

Tesla’s controversial owner and founder Elon Musk may be benefitting one of his brand’s biggest rivals in his current drive to slim down the digital staff at his new plaything - Twitter.

Musk has hit the headlines in recent weeks for his brutal cull of employees at Twitter following his acquisition of the platform in October. Thousands of staff members have been sacked or quit, but it now looks likely that Twitter’s loss could be the gain of the automotive industry.

Jaguar Land Rover (JLR) is looking to benefit from the mass layoffs at Twitter, and also Facebook’s Meta as it accelerates its data-first company initiative.

There are "almost 800" jobs available across China, Hungary, India, Ireland, the UK, and the US, for hybrid working pattern displaced workers in the tech industry.

Last week, Meta, which owns Facebook, Instagram, and Whatsapp, announced that 13% of its workforce (over 11,000 people) would be laid off. This announcement followed a poor third quarter in which its operating income decreased 46% from the previous year to $5.66 billion (£4.74bn).

JLR covers most of its digital teams in terms of roles: autonomous driving, artificial intelligence, cloud software, data science, electrification, machine learning, and more.

Speaking recently, JLR’s Chief information officer Anthony Battle said: “We are further strengthening our data and digital skills base so we can deliver our Reimagine strategy and become an electric-first business from 2025 and achieve carbon net-zero by 2039.

“Our digital transformation journey is well under way, but being able to recruit highly skilled digital workers is an important next step. We are pleased to be able to provide opportunities to talented individuals with digital capabilities.”