UK Drivers Are Forgetting Where They Parked Their Car

Wed 19th Dec 2018

Almost two-thirds of drivers in a new study by Nissan admit to have forgotten where they parked their car.

Nissan’s survey of more than 2,000 drivers also revealed that one in three (33.75%) forget where they have left their car at least once a month, whilst just five per cent of drivers say they lose their car at least once a week.

The news comes ahead of what is one of the biggest shopping days of the year, ‘Super Saturday’ is expected to see millions venture out to get last minute gifts for Christmas and many of those will be left scratching their heads in car parks wondering where they left their car.

According to Nissan’s research, it can take 10 minutes to locate a lost car, though five per cent of drivers admit that they have spent longer than half an hour searching. It’s this learning which has led to the Japanese car manufacturer developing technology which will help drivers easily find their car.


"In-car connectivity and smartphone apps let drivers use simple and accessible technology to mitigate against some of the everyday pitfalls of motoring – such as forgetting where you parked your car," said Arun Prasad, passenger car category manager, Nissan Motor (GB) Ltd. "Through Nissan Intelligent Mobility – our vision for the future of motoring – we’re changing the way we interact with our vehicles to benefit customer lives. Helping drivers easily locate their car is just one of the many benefits under our Intelligent Integration strategy."


The latest technology in the Nissan Qashqai works with a new mobile application called Door to Door Navigation and includes a feature called ‘Find My Car’.

The technology is likely to be used more and more often in the future of car connectivity, even if it takes time to educate drivers to the capability. Nissan’s survey also found that only nine per cent of those questioned admitted they had used their phone to track the location of their parked car.