Vauxhall has announced that it will no longer be selling variants of its Adam car following poor sales.
The Adam Rocks S and Adam Rocks Air, were SUV inspired variants of the Adam supermini, but after selling just 138 Rocks models in 2017, it appears that the model doesn’t rock at all.
The poor sales may surprise some within the industry, there is a growing demand for SUV-style superminis, but whilst the Rocks variants will be available elsewhere within Europe, their demise in the UK is swift.
A Vauxhall spokesman said: “Vauxhall continuously reviews its product lines and adapts various offers to suit market demand. While the Adam Rocks continues to be available in most European markets [as the Opel Adam Rocks], Vauxhall has taken the decision to focus on the more popular Adam variants in the UK. For that reason, the Rocks models are no longer available in the Vauxhall range.”
The Rocks is the third model to suffer the axe by the Vauxhall strategy team in 2018, it follows the GTC and Zafira Tourer. The brand has also pulled back on diesel and VXR variants of the Corsa as it aims to reach profit by 2020.
The Adam still has a future in the UK, but only as its most basic brand and it still needs to do some work to get anywhere near the sales levels of the Crosa. In 2017 there were 7640 Adams sold, though the Corsa outsold this by 7 to 1. The Adam was introduced to Vauxhall’s line-up in 2012 as an alternative to Fiat’s 500 and the Mini, but now the UK public will only have the Adam and Adam S (a sportier version) to choose from.
The demand for SUV-superminis is growing in 2018, we already see the Ford Fiesta Active, joining the Hyundai i20 Active and the Dacia Sandero Stepway.
If you still want to get your Rocks off, Vauxhall do have the option of the 1.0 litre Viva Rocks.
CarSupermarket.com has many different Vauxhall Adams models available. Get one delivered to your door today.