Volvo Increases Market Share In Challenging Year

Wed 6th Jan 2021

Swedish brand Volvo has underlined its credentials as one of the fastest growing premium car brands in the UK by reporting a strong year of sales.

The company increased its market share in 2020, with 2.85% of the total market, a promising showing, up from the 2.43% of the previous year. In total, Volvo sold 46,408 cars in the UK, a marked decline on the previous year, but the drop in sales wasn’t as bad as the 29.4% slump suffered by the market overall.

Volvo’s performance was no-doubt boosted by the success of the XC40, which is now the UK’s best selling premium SUV, sneaking into the top ten best selling cars of the year with a total of 25,023 sales.

Kristian Elvefors, Volvo Car UK Managing Director, said: “My sincere thanks go to all the customers who purchased our cars in 2020 and to the dedicated teams at our retailers who worked so hard to ensure sales could continue in strict compliance with the health restrictions. 

“While 2020 was a landmark year for Volvo, with the introduction of our first all-electric car, the XC40 Recharge Pure Electric, and the further growth of our plug-in hybrid line-up, we have more to look forward to in the year ahead. This will include the introduction of more electrified models and the expansion of our digital services so we can continue to meet our customers’ ever-evolving needs.”