French car manufacturer Renault has joined the growing trend for logo-redesign in 2021 by refreshing their emblem to help drive the company to a new era of design.

The new ‘diamond’ was first spotted in the Renault 5 prototype in January and has now officially been unveiled as part of the new ZOE advertising campaign, with the entire range due to feature the new look by 2024.

The French motor company have changed their logo nine times since 1925, but the diamond has always remained a part of Renault’s identity, with the angled, geometric shape inspired by the company’s founder, Louis Renault, reflecting the angled bonnets of the time.

The most recent iteration was created in 1992, with a slight redesign in 2015, but will be replaced as the company looks to a more digital future.

“The diamond is one of the most recognised shapes in the world, and in the world of the automobile. It is a simple geometric shape, with a strong, powerful identity. The challenge was to renew this shape by giving it meaning, along with new, contemporary values to project the brand into the future,” said Gilles Vidal, Renault Design Director.

"It is a balance between recognition of the brand's heritage and entering a new era, symbol of the future. The restyled diamond perfectly embodies the ‘New Wave’ era that Renault has entered.

"We have rethought it to become more iconic, simple and meaningful, a true timeless signature, without superfluous effects or colours, with a contemporary takeover of the lines, an essential part of our graphic heritage.”

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