Why Princess Diana Is Classic Car Queen

Wed 31st Aug 2022

If you want to see significant increases in the price of your classic car, there is one previous owner that is sure to drive up the value to astronomical levels.

Last week a humble 1985 Ford Escort RS Turbo S1 sold at auction for a price 2,062 per cent higher than its expected book price, but the former owner, Princess Diana, ensured the final bid totalled an eye-watering £724,500.

On what is the 25th anniversary of Diana’s untimely death, an auctioning price guide has confirmed her place as the world’s most influential royal when it comes to driving up the price of classic cars. The UK Hagerty Power List was published earlier this year, with Diana coming first with an average 813 per cent increase on cars. Previous cars which Diana has previously owned have gone up for auction and fetched impressive prices, with a 1981 Ford Escort Ghia, and a 1994 Audi Cabriolet winning hearts in the auction room.

Diana’s impact is seen to be far greater than Queen Elizabeth, mainly due to the fact that HRH generally drives premium cars such as Rolls-Royces, which already have a high price tag.

“Princess Diana is still a royal icon even a quarter of a century after her death,” said a spokesperson for the Hagerty Valuation Team.

“Indeed, the Ford smashed the record for that model, reaching £52,640 when it was auctioned last year. 

“Her Majesty the Queen is down the list, but the list of nine cars associated with her is dominated by Rolls-Royces, Bentleys and Daimlers, all valuable models in their own right. 

“That means the added ‘value’ of the Queen’s connection isn’t quite so high.”